As part of an ongoing retainer, the focus was to develop a fun, fresh suite of creative assets while continuously creating social posts, email campaigns, and web visuals that captured Bartleby’s distinctly Gen Z energy through bold color choices, playful memes, and casual, relatable language. The cornerstone of this project was a custom photoshoot, which provided a versatile library of imagery to fuel social content, emails, and website visuals. Each set featured an abstract, monochrome backdrop and props (one pink, one blue, one yellow) to help establish a cohesive visual foundation. From there, we expanded the palette even further by adjusting hues in post-production, allowing us to create any color background needed while maintaining a consistent, energizing look across all assets.